Some of the good stuff
College of Southern Maryland: Institutional Video at Scale
A Recruitment Video System
Tiktok Campaign a lead engine built for OpenClassrooms’ US launch.
Revamping Montgomery County’s YouTube to connect, engage, and inspire
Bringing exceptional care closer with targeted messaging and engaging creative for Hopkins
With $0 in media spend, this campaign turned an invisible glass panel into thousands of organic views
Building a brand rooted in accessibility for one of the nation’s most linguistically diverse communities
Applying split-screen visuals with cross-platform adaptability to showcase WES’ mission
A modern design with bold, forward-looking visuals to celebrate the nation’s most generous philanthropists
Creativity’s powerful stuff. We think it should be pointed at something worth waking up for. No fossil fuel clients, no defense contractors, no fast food — just work we’re proud to talk about, and genuinely fun to make. Clean Creatives signatory.
Human First
We celebrate Human Intelligence.
That includes human creativity, human emotion, human silliness, human mistakes, human contradictions , all the things that make work feel alive, relatable, and worth caring about.
We also operate under a simple but demanding motto: Good Work for Good People. That motto creates real tension in an AI-powered world. These tools can be incredibly helpful, but they also come with costs , to livelihoods, to culture, and to the environment. As a society, we haven’t yet had a robust, shared conversation about how to integrate them responsibly.
We don’t pretend to have all the answers. But we do believe that how we use AI matters just as much as whether we use it at all.
Version 1.0 — a living document, not a manifesto.