Tree Equity Score

In August 2023, we teamed up with American Forests for a campaign centered on their film “Mapping the Path to Tree Equity.” We introduced the next generation of Tree Equity Score by creating a custom graphics package to enrich the film’s impact, and curating engaging content to connect with the audience and raise awareness about Tree Equity’s role in greener communities.

Social videos
Copywriting
Social media strategy
Paid media management

Results

1.85

M
Impressions

30

K
Clicks

117

K
Video views
$

5.27

CPM
5.9
%
CTR

+800

%
Traffic on the website
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