How do you turn a county news channel
Connect Montgomery came to us with that challenge. With bold creative ideas and smart digital strategy, we reimagined their channel into a hub of street-level energy, fresh visuals, and engaging formats that actually help stop the scroll.
Strategy
Campaign Ideation
Social Media Strategy & Execution
Social Videos
Creative Development
OUR SOLUTION
Original Content Creation
We launched MoCo Knows?, a street-style trivia series made for YouTube Shorts. Quick, human, and playful, it turned everyday residents into the stars of the channel.
We combined
creative-first content
with
smart digital marketing:
Content Repurposing
We also reimagined CoMo’s long-form assets into bite-sized, social-first videos using AI editing tools—making the most of their existing library.
Unified Branding
A refreshed visual identity with new thumbnails, overlays, and graphic assets ensured consistency across all uploads, and for all the nine news networks.
THE RESULTS
In just one month, the channel went from 16 to 247 subscribers (+1400% growth), reached 1.5M impressions, and our videos generated 488K views. The trivia series we created called MoCo… Knows? was a hit. It turns out that civic-minded content can be just as entertaining and shareable as anything else in a viewer’s feed.
+1400
Subscriber base
1.5
Impressions
488
Views
THE IMPACT
This project is a masterclass in combining digital marketing expertise with bold creative thinking: we transformed a county channel into a dynamic, scroll-stopping presence on YouTube. The foundation is now set for CoMo to build on their positioning as the go-to hub for local news and culture in Montgomery County.
