Alfonso Cuesta / Creative Director & Co-Founder /
Half Puerto Rican, half Spaniard, totally accustomed to creating international and multicultural campaigns targeting the most diverse audiences: whether it is a millennial living in Washington or Madrid, or a Mexican car enthusiast living in Mexico City, LA or God knows where.
Alf has been a relentless evangelist of using whatever media format reaches and surprises the audience in the most effective way. Loves digital and traditional advertising, finds direct marketing (good direct marketing) an extremely powerful tool, enjoys and encourages a “get dirty – get it done“ mentality. Shooting pieces in-house that awe the audience. Any opportunity of engaging people through social media makes him extremely happy.
After years working for multibillion dollars brands, launching Salta has offered the opportunity to work directly with clients, energize them and make them love again one of the most exciting professions any creative individual can choose.