The challenge:


Create a distinct logo for a show taking an unconventional approach to conservationism.

The brand needed to have a range of expressions able to represent the raw and occasionally dark tone of the show.

The solution:


A simple and elegant illustration utilizing the recognizable sound bars to create a natural element like the roots of a tree.

We were able to amplify the range of emotions expressed by the logo with a rich color palette that included high contrast combinations and distressed textures.