In March 2023, we kicked off a targeted digital campaign for OpenClassrooms to boost awareness and drive traffic to their B2B apprenticeship platform. By crafting dynamic content and leveraging precision targeting, we connected with audiences and generated high-quality leads for their Talent Marketplace.
We crafted clear and attention-grabbing animations to introduce the brand to a general audience by addressing specific pain points. We then retargeted those who showed interest with a mix of short, humorous reels and a series of fact-driven posts.
Campaign Ideation
Key art design
Social videos
Copywriting
Results
1,895,506
Impressions
12,510
Link Clicks
75
Cost Per Click
2.35
Click Through Rate
