College of Southern Maryland: Institutional Video at Scale

When College of Southern Maryland needed to recruit and enroll students across six distinct career pathways, STEM, Health, Trades, Business, Arts and Humanities, and Education and Public Services, plus enrollment announcements and alumni success stories, they needed more than a single campaign. They needed a system that could scale.

PATHWAY VIDEOS

We won the RFP and built exactly that. Our team wrote every script, designed to work with B-roll captured across multiple shoot days in partnership with our production friends at Ko-oP Media. We led shot lists, storyboards, and art direction with the client, then handled the full graphics package and post-production in-house.

SEMESTER ANNOUNCEMENT

We could’ve hired a voiceover pro.

CSM wanted their own students and faculty instead.

They were right.

ALUMNI INTERVIEW

The result: 30-plus videos spanning every pathway, plus six alumni interviews, all unified under one consistent brand voice.

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