Community colleges have been called America’s best-kept secret. The team at College of Southern Maryland wanted to make sure that wasn’t the case in their community. With six career pathways with real outcomes, industry-grade facilities, and real student success stories to show for it, they didn’t need a single campaign. They needed a system built to make sure the secret was out for good. So we helped them build a video toolbox: enrollment recruitment across every pathway, semester announcements, and alumni stories, all under one consistent voice.
PATHWAY VIDEOS
We won the RFP and built exactly that. Our team wrote every script, designed to work with B-roll captured across multiple shoot days in partnership with our production friends at Ko-oP Media. We led shot lists, storyboards, and art direction with the client, then handled the full graphics package and post-production in-house.
