Challenge

The opportunity arose for us to take creative charge of an award campaign for the American Advertising Federation (AAF) DC chapter for a second time. Our goals were:
• Inspire advertising professionals in the DC area to submit work to the AAF awards.
• Increase engagement with and interest in becoming part of the AAF
• Build DC creative sentiment and community

Solution

Advertising is an intense industry, that’s a fact. Long hours, exhausting demands, and endless emails are not uncommon. This allowed us to recognize our fellow professionals for who they truly are: heroes of advertising. Colorful camouflage accompanied ‘war stories’ shared by club members were donned by the collateral, event decorations, and a few brave souls who starred in a hilarious re-enactment. Our talented friends at Eastward Films and Matthew Rakola Photography joined us for concepting and helped us greatly with the execution of video and photography.

Project

2019 American Advertising Awards – DC

Client

AAF (American Advertising Federation)

What We Did

Graphic Design, Art Direction, Project Management, Copywriting, Web Design, Social Media Management, Out-of-Home Branding, 

(WAR STORIES) IT WAS TIME FOR THE BEHIND-THE-SCENES BRAND STORYTELLERS TO SHARE THEIR EXPERIENCES OF WORKING IN THE FIELD.

Social Media

The content was as robust as the stories shared by our heroes. Regularly scheduled posts on Facebook, Twitter, and Instagram increased visibility and engagement.

Content categories included:

• One minute stories • Teaser posts • Submission entry tips & tricks • Judge profiles • Deadline countdowns & reminders • Key art • Past winners • Behind-the-scenes fun

Website

Sonya’s Drunken History

Video Production by Eastward Films

Behind the Scenes of Drunken History

Images by Matthew Rakola Photography

Results

11

Facebook Followers Increase

500

Number of Entries

20

Instagram Followers Increase