– To generate excitement and anticipation for Invisibilia Season 2, a podcast phenomenon hosted by Alix Spiegel, Lulu Miller, and new host; Hanna Rosin. Invisibilia discovers the invisible forces that shape human behavior. The show has an incredibly devote legion of, mostly women, hard core fans.
– To drive anticipation and downloads engaging with the world of Invisibilia with more excitement than ever.
– Thrill the audience enough about the premiere of S2 to want to share the experience with others, either in Generation Listen-style listening groups or virtually on social media.