What We Did
Concepting, Photography, Art Direction, Social Media, Brand Creation, Logo Design
Pairing with the NPR Consumer Products team for the 2016 holiday season, we created a campaign that made the NPR shop gift buying experience purposeful amidst a chaotic holiday season. Keeping in mind the goal of increasing holiday merchandise top line sales and rebuilding momentum for customers likely to re-purchase, we provided:
Overall campaign theme: an overarching idea that could run through all the campaign pieces as cohesive holiday messaging.
Email marketing and strategy consulting
Social media imagery
Shop photography: 7 new photos for the shop.npr.org carousel
We capitalized on the nature and personality of the curated products the shop features and literally provided them a voice. We turned cool products into gifts that would speak to the receiver, which allowed for a playful and humorous campaign that stood out from all the “noise” generated by a very contentious election and the shopping frenzy of the holidays.
Visually, we decided to use micro-photography to shoot the items, providing them with a personality and the overall campaign with a charming and distinct look.