Pairing with the NPR Consumer Products team for the 2016 holiday season, we created a campaign that made the NPR shop gift buying experience purposeful amidst a chaotic holiday season. Keeping in mind the goal of increasing holiday merchandise top line sales and rebuilding momentum for customers likely to re-purchase, we provided:
Overall campaign theme: an overarching idea that could run through all the campaign pieces as cohesive holiday messaging.
Email marketing and strategy consulting
Social media imagery
Shop photography: 7 new photos for the shop.npr.org carousel