JUST THE TIP

This potential client wanted to create something “edgy…” something “millennials would share.” Knowing that the main purpose of DKMS is to collect DNA samples from potential donors (using a Q-Tip) we pitched this colorful campaign…

How it went? Let’s just say sometimes you win, sometimes you’re just kicked out of the room, and that’s ok

KNOCK IT OUT!

Johns Hopkins Medicine has one of the most important jobs there is: they fight cancer.
We decided to pitch a campaign that showed the world just how tough and dedicated Hopkins is, and how far they are willing to go to help their patients.

DON’T COME HERE

How do we get people to get excited about a hospital enhancement project, when hospitals are places that most people prefer to avoid? We go bold, get honest and let people in the community know we truly care about their wellbeing.

UNDER LOCK AND KEY

Earlier in the year we had run a campaign for our clients about unlocking the potential of their services. We decided to push the envelope even further and proposed a direct mailer that was *actually* locked. In order to open the box, users would have to call the number on the enclosed card and receive the combination. But their efforts would be rewarded with a free “tile,” so that they will always be able to find their keys and unlock things moving forward.

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KIT FOR TEACHERS & STUDENTS

Social sciences can be obscure, but trying to cite, find references or find obscure places to get published doesn’t have to be. Instead of spending copious amounts of times looking for appropriate journals to publish their papers or references for citing weird and wonderful sources, students can instead use this product. Less mystery, more revelation. We presented several concepts for this one.