MyMCM: A New Identity for a Montgomery County’s TV Channel

Explore our rebranding project for MyMCM, a Montgomery County’s TV channel. We gave the brand a modern and fresh look, complete with a brandmark, graphics, and YouTube campaign videos. Discover how we’ve updated MyMCM image while honoring their community values.

Branding
Concept
Video Production

Brandmark

Responsive Brandmark

In today’s digital landscape, brands must adapt across various platforms and devices. That’s why we designed versatile branding elements that seamlessly adjust to different formats and applications.

Color

Monocrome

Color

Typography

We considered the budget constraints of non-profit organizations. To ensure accessibility and cost-efficiency, we opted for Google-provided fonts that align with My MCM’s mission.

Graphics package

As part of our mission to boost My MCM’s YouTube channel, we crafted a graphics package tailored to engage viewers and drive subscriptions.