In partnership with our client APA, we created a comprehensive digital toolkit for academic librarians, addressing students’ challenges with late-night research. The toolkit provides ready-to-use social media, email, and print assets, empowering librarians to effortlessly promote APA’s research-easing solutions.
Campaign ideation
Key art design
Illustration
Copywriting
Animation production
Keyart
Our illustrations created light humor based on insight: finding sources is time-consuming and stressful, leading to a good amount of library all-nighters. We commiserated with students and researchers burning the midnight oil, wishing they had finished their work hours ago.
![](https://saltawithus.com/wp-content/uploads/2019/11/free_iphonex_mockup.png)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA_Acad-Lib_CarouselKEYART2b-1950x1138.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA_Acad-Lib_CarouselKEYART3b-1950x1138.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA_Acad-Lib_CarouselKEYART1b-1950x1138-1.jpg)
Highly Animated
We animated the illustrations. Some movements are obvious while others are more subtle. Social media engagement is guaranteed.
![](https://saltawithus.com/wp-content/uploads/2019/10/APA-Acad-Lib_Keyart2_2-col.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA-Acad-Lib_Keyart6_2-col.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA-Acad-Lib_Keyart3_2-col.jpg)
Poster Series
![](https://saltawithus.com/wp-content/uploads/2019/08/APA_Academic-Librarian-Toolkit_8.5x11-Posters_V93.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/08/APA_Academic-Librarian-Toolkit_8.5x11-Posters_V96.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/10/APA_Academic-Librarian-Poster-650.jpg)
Brochure
![](https://saltawithus.com/wp-content/uploads/2019/11/Free_US_Half_Fold_Brochure_Mockup_4.png)
![](https://saltawithus.com/wp-content/uploads/2019/11/Free_US_Half_Fold_Brochure_Mockup_3.png)
Digital Toolkit
All of the deliverables live together as a ready-to-use digital toolkit for academic librarians.
APA is alleviating their workload with this easy, one-stop shop to meet their social media, print, and email needs.
![](https://saltawithus.com/wp-content/uploads/2019/11/imac_2.png)
![](https://saltawithus.com/wp-content/uploads/2019/11/APA-Academic-Toolkit-popup_800x600_V2.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/11/APA_Acad-Lib_Characters1b-1950x1138.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/11/APA_Acad-Lib_Characters2b-1950x1138.jpg)
![](https://saltawithus.com/wp-content/uploads/2019/11/APA_Acad-Lib_Characters3b-1950x1138.jpg)