Montgomery County – Connect Montgomery TV

Challenge

Create a brand to modernize the Connect Montgomery (CoMo) Local TV Network

Client

Montgomery County Maryland

What We Did

Brand Strategy, logo design, Brand development 

Old logo

The internal name of the channels: "PEG Public Education Government" was being used as an external logo which caused confusion. Graphically, the shape of the brand was not well balanced and hard to understand.

New logo

The new mark is modern, conveniently shortened to feel more approachable and stacks up for smaller spaces. We created a vibrant color palette ideal for use in animation.

Brand Development

CoMo’s rebrand creates one holistic, recognizable entity that puts their external facing name front and center with a modern and eye-catching brand mark. 

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