Explore our rebranding project for MyMCM, a Montgomery County’s TV channel. We gave the brand a modern and fresh look, complete with a brandmark, graphics, and YouTube campaign videos. Discover how we’ve updated MyMCM image while honoring their community values.
Branding
Concept
Video Production
Brandmark
![](https://saltawithus.com/wp-content/uploads/2023/10/logo_01_2.png)
![](https://saltawithus.com/wp-content/uploads/2023/10/logo_02_2.png)
Responsive Brandmark
In today’s digital landscape, brands must adapt across various platforms and devices. That’s why we designed versatile branding elements that seamlessly adjust to different formats and applications.
![](https://saltawithus.com/wp-content/uploads/2023/10/Responsive_logos.png)
Color
![](https://saltawithus.com/wp-content/uploads/2023/10/COLORS.jpg)
Monocrome
![](https://saltawithus.com/wp-content/uploads/2023/10/MYMCM_brand_solid_color.png)
Color
![](https://saltawithus.com/wp-content/uploads/2023/10/MYMCM_brand_colors.png)
Typography
We considered the budget constraints of non-profit organizations. To ensure accessibility and cost-efficiency, we opted for Google-provided fonts that align with My MCM’s mission.
![](https://saltawithus.com/wp-content/uploads/2023/10/Typography_MyMCM_2.png)