Protecting the Whitebark Pine: American Forests’ Successful Awareness Campaign

The Whitebark Pine, has recently been listed as threatened. American Forests needed a campaign to raise awareness about the urgent need for protection.

On top of a great response from its audience, this campaign for American Forests  caught the attention of Hollywood superstar Leonardo DiCaprio, who shared one of our videos on his Instagram channel.

This recognition from a high-profile figure demonstrates the importance of the cause and the impact of our partnership with American Forests.

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