Our Friends at American Forests wanted a campaign that would establish the organization as the non-profit leader in the seed shortage space, attract founder attention and create awareness on the seed and reforestation crisis.
The concept for this project was inspired by something Gisele Gaza, a seed hunter from American Forests, said to camera while showing her hands holding seeds “It feels like I’m holding a forest in my hands.”
Campaign Ideation
Key art design
Social videos
Copywriting
Title Treatment
Website
Campaign videos
Social Media Facts and Quotes
