Our Friends at American Forests wanted a campaign that would establish the organization as the non-profit leader in the seed shortage space, attract founder attention and create awareness on the seed and reforestation crisis.
The concept for this project was inspired by something Gisele Gaza, a seed hunter from American Forests, said to camera while showing her hands holding seeds “It feels like I’m holding a forest in my hands.”
Campaign Ideation
Key art design
Social videos
Copywriting
![](https://saltawithus.com/wp-content/uploads/2022/09/Key_Art_Static.png)
Title Treatment
Website
![](https://saltawithus.com/wp-content/uploads/2022/09/Seed_September_Mockup_Website_v2.jpg)
Campaign videos
Social Media Facts and Quotes
![](https://saltawithus.com/wp-content/uploads/2022/09/Seed_September_Mockup_Quote_v1.png)
![](https://saltawithus.com/wp-content/uploads/2022/09/Seed_September_Mockup_Quote_v2.png)