Utilizing the existing brand book as a starting point, we crafted a cohesive solution that retained the brand’s essence while adding a touch of uniqueness. From developing a balanced brand anatomy and lockups to ensuring responsive design for social media and web spaces, our approach resulted in a consistent brand application, particularly for the web-based platform WiConnect connecting civil society organizations across Latin America.
Branding
Responsive Design
![](https://saltawithus.com/wp-content/uploads/2020/06/WiCo_story03-800x800.jpg)