Establishing a Fresh Brand Identity for the American Development Bank

Utilizing the existing brand book as a starting point, we crafted a cohesive solution that retained the brand’s essence while adding a touch of uniqueness. From developing a balanced brand anatomy and lockups to ensuring responsive design for social media and web spaces, our approach resulted in a consistent brand application, particularly for the web-based platform WiConnect connecting civil society organizations across Latin America.


Starting point

We studied the brand book and used the most common brand elements and characteristics as a starting point.

The result

We evolved it into something cohesive with the brand but with a special “something” to help it keep some of its own personality.

Brand Anatomy & Lockups

Responsive Design