Salta helped NPR attract sponsors for their podcast portfolio by showcasing the power of their audience reach. In a fun and engaging video, a headphones lures in a swarm of ears swimming like fish in a bowl. The video was displayed in elevators inside buildings where marketers and brand managers congregate, making it a unique and memorable “elevator pitch.” With this B2B campaign, Salta convinced potential sponsors that NPR has the captive audience they want to reach.
Campaign ideation
Video production
