Bringing all the tastes, richness, color and flavors of LatinAmerica, to a brand near you.
Old logo
New logo
Inspiration:
Latin American Art Deco served as inspirations for the typographic treatment.
Voice:
Wines and tastes of Latin America AND True South
capture the COMERCIAL ACTIVITY of the STORES AND THEIR ESSENCE.
Color:
A brand representing the culture and energy of Latin America.
Asks for a rich and vibrant color palette
Patterns:
patterns provide more depth to the brand. We looked for inspiration in textures old and new IN LATIN-AMERICAN ART AND NATURE
Application:
To ensure correct application of colors and patterns, we created a gallery with dozens of pairing combinations.
