Exciting Brand Design

Bringing all the tastes, richness, color and flavors of LatinAmerica, to a brand near you.

Old logo

New logo

Inspiration:

Latin American Art Deco served as inspirations for the typographic treatment.

Voice:

Wines and tastes of Latin America AND True South
 capture the COMERCIAL ACTIVITY  of the STORES AND THEIR ESSENCE.

Color:

A brand representing the culture and energy of Latin America.
Asks for a rich and vibrant color palette

Patterns:

patterns provide more depth to the brand. We looked for inspiration in textures old and new IN LATIN-AMERICAN ART AND NATURE

Application:

To ensure correct application of colors and patterns, we created a gallery with dozens of pairing combinations.